Essay Put yourself in the role of Detective Garrison Essay

Put yourself in the role of Detective Garrison. You must now write a report explaining what Renee might have said with regard to the above questions. You should use all of your knowledge about blood pressure and the information from this case to explain each of the following aspects of blood pressure and discuss their relation to the above questions. Describe the role of the nervous system, adrenal glands, kidneys and pituitary as appropriate to the relation of each of the seven factors listed below: 1. Peripheral resistance 2. Heart rate 3. Venous return 4. Stroke volume 5. Cardiac output 6. End systolic and diastolic2. What were the specifi c eff ects of the Lasix, hot water, and alcohol on the couple’s blood pressure? 3. What could the body have done to reverse the decreasing blood pressure, if it had been possible? 4. Identify several procedures that might have helped save the couple if they had been found unconscious but still above water and alive. Essay Put yourself in the role of Detective Garrison. You must now write a report explaining what Renee might have said with regard to the above questions. You should use all of your knowledge about blood pressure and the information from this case to explain each of the following aspects of blood pressure and discuss their relation to the above questions. Describe the role of the nervous system, adrenal glands, kidneys and pituitary as appropriate to the relation of each of the seven factors listed below: 1. Peripheral resistance 2. Heart rate 3. Venous return 4. Stroke volume 5. Cardiac output 6. End systolic and diastolic2. What were the specifi c eff ects of the Lasix, hot water, and alcohol on the couple’s blood pressure? 3. What could the body have done to reverse the decreasing blood pressure, if it had been possible? 4. Identify several procedures that might have helped save the couple if they had been found unconscious but still above water and alive. Essay Put yourself in the role of Detective Garrison. You must now write a report explaining what Renee might have said with regard to the above questions. You should use all of your knowledge about blood pressure and the information from this case to explain each of the following aspects of blood pressure and discuss their relation to the above questions. Describe the role of the nervous system, adrenal glands, kidneys and pituitary as appropriate to the relation of each of the seven factors listed below: 1. Peripheral resistance 2. Heart rate 3. Venous return 4. Stroke volume 5. Cardiac output 6. End systolic and diastolic2. What were the specifi c eff ects of the Lasix, hot water, and alcohol on the couple’s blood pressure? 3. What could the body have done to reverse the decreasing blood pressure, if it had been possible? 4. Identify several procedures that might have helped save the couple if they had been found unconscious but still above water and alive. Essay Put yourself in the role of Detective Garrison. You must now write a report explaining what Renee might have said with regard to the above questions. You should use all of your knowledge about blood pressure and the information from this case to explain each of the following aspects of blood pressure and discuss their relation to the above questions. Describe the role of the nervous system, adrenal glands, kidneys and pituitary as appropriate to the relation of each of the seven factors listed below: 1. Peripheral resistance 2. Heart rate 3. Venous return 4. Stroke volume 5. Cardiac output 6. End systolic and diastolic

Character Developments: in Cold Blood

Character Development: Techniques Truman Capote used several techniques to develop the characterization of the killers in his book, In Cold Blood. But primarily, Truman Capote uses anecdotes to describe the characters of Dick and Perry. An anecdote being, â€Å"a short and amusing or interesting story about a real incident or person. † He does this by describing their child lives, and how they became who they are in the present.An example of how Capote described the character of Perry is: â€Å" He was seven years old, a hated, hating half-breed child living in a California orphanage run by nuns- shrouded disciplinarians who whipped him for wetting his bed. † Not only does he use anecdotes for describing Dick and Perry’s childhood but also their problems they face in their present lives at the time. Such as Dick’s sexual interests in younger girls, â€Å" He was sorry he felt as he did about her, for his sexual interest in female children was a failing of which he was ‘sincerely ashamed. ’† Or when Capote quotes Perry about the murder of Mr.Clutter, saying; â€Å" I didn’t want to harm the man. I thought he was a very nice gentleman. Soft-spoken right up to the moment I cut his throat. † This quote describes and confirms how Perry was insane during the murders that he committed. Capote uses this quote on purpose, because it describes how Perry’s intention was not to hurt anyone but it was a simple act of taking his frustration upon the Clutter family. Meaning that his anger was not because of the Clutter family, they just ended up receiving the end of Perry’s anger. In the story it seems as though the reader feels sympathetic towards the killers; Dick and Perry.Truman Capote does this mostly by describing the childhood of the killers, and what they went through as children that made a major impact on them now. Perry however, is more sympathized than Dick. It seems as though Perry had a ‘rougher upbringing’ than Dick did. For an example, when his sister sends him a letter of how disappointed she and her father are in his decisions. â€Å" Your present confinement is embarrassing to me as well as Dad – not because of what you did but the fact that you don't show me any signs of sincere regret and seem to show no respect for any laws, people or anything. Even though Perry made horrible decisions in his life, reading parts of this letter, sympathy can be a common emotion that the reader feels to see how much Perry was a disappointment to his family. Of course another key factor Capote used to gain sympathy from the readers was by writing them in the killers’ point of view. This way, you know more about the killers and their upbringing, and it makes you wonder if they really knew what they were doing.

Bride Wars and Year One

The American film Bride Wars was released in 2009, it is an example of a typical modern romantic comedy. It is about two best friends Liv and Emma, who have grown up together planning their â€Å"perfect† wedding. They both get engaged at around the same time, together they go shopping for everything needed for a wedding, both looking to create their perfect wedding day. They get the wedding planner of their dreams, Marion St Clair who turns out to be the wedding planner of their nightmares and accidently books their weddings on the same day! Neither of them will agree to change their date, so they become enemies. As the tag line quotes â€Å"Even best friends can’t share the same wedding day. † The cake knives are out, but how will everything turn out? â€Å"Year One† is an American film also released in 2009, it is an example of a romantic adventure comedy. It is about two accident-prone Palaeolithic warriors. Jack Black who plays â€Å"Zed â€Å" is a prehistoric would-be hunter he gets kicked out of the tribe in the forest for eating the forbidden fruit from the tree of knowledge of good and evil. His side kick, â€Å"Oh† played by Michael Cera is a gatherer and turns up to â€Å"try† and save him. The film is about their adventures set in the prehistoric era trying to save their two friends Maya and Eema. Both girls are from their former tribe and have been captured and sold into slavery, on their travels Zed and Oh meet Biblical characters on route to the city of Sodom. Do they succeed in saving them? Although they are of the same genre they couldn’t be more different films. â€Å"Bride Wars† is set in the 21st century, whereas â€Å"Year One† is set in Palaeolithic era, this means there is a very big contrast between them. Bride Wars gives the impression of being a comedy from the expressions on both the actors’ faces. They are both looking straight into each other’s eyes showing a devious look with a comic smirk, in a horror film there would be no trace of a comic smirk. â€Å"Year One† has the aesthetics of a comedy with Jack Black’s expression being apprehensive and confused, his eyebrow is raised. Michael Cera’s facial expression is one of worried eyes which suggests he is just merely a side kick, and doesn’t really have a say in what Jack is going to do next! â€Å"Bride Wars† gives the impression of comedy on the poster, you would never expect brides to have a â€Å"war† or the weapons to be cake knives. Year One† suggests that it is set in prehistoric times, the first year of man, but the title doesn’t really have a comic sense about it, I believe this is why the director cast Jack Black to star in it, he is a very well known for his comedy roles. People will know that a film with Jack as the main character is going to be entertaining and funny so will choose to see it on that basis. The advertising poster for â€Å"Bride Wars† implies some type of confrontation in the plot. In â€Å"Bride Wars† the actors Kate Hudson and Anne Hathaway have a look in their eyes of pure distain. Anne Hathaway is a popular actress with female audiences of all ages. She has featured in many other films such as Princess Diaries, Ella Enchanted, Devil wears Prada and Brokeback Mountain, again she has a good following. In the poster both young ladies are dressed in wedding dresses this helps to emphases the term â€Å"bride† to look more potent, The actors have their hair down, which suggest a fight is about to break out, as brides nearly always have their hair up in an â€Å"updo†. The poster for â€Å"Year One† doesn’t imply a lot, being dressed in animal cloth relates to the title of the film and lets the audience know that this movie is set in pre-historic times. This leads me to think they might have gotten lost in an adventure, their body language looks like they have just seen something that is confusing or worrying to them. The colours used in each poster have soft tones, nothing potent or eye catching. Except the titles as this is what grabs the audience’s attention as they walk past. â€Å"Bride Wars† uses the colour theme of white and cream, these colours are usually associated with weddings e. g. purity, virgin brides, and wedding dresses, this again emphases the term â€Å"Bride. Year One’s theme is a desert landscape with a blue sky, this suggests it’s a hot day and they might be lost. The actors are the main focus of these posters; this suggests that the films revolve around them. The tag lines are intriguing, the tag line for Bride Wars suggests a confrontation within the film, and the tag line for â€Å"Year One† doesn’t give any clues to the plot of the film. This makes the person reading the poster want to learn more about these tag lines and what happens in the film, these help to grab the audience’s attention to hopefully go and see the film to find out more about them. The bold text in the â€Å"Year One† poster against the desert background makes the text stand out in the poster and catch people eye as they see it. The â€Å"Bride Wars† text on the word bride is similar to the text used on wedding invitations and further relates back to the film title. I think both posters have a target audience. Bride Wars is aimed at female teenagers and also would be appealing to female adults as it is about love and marriage. It is a feminine film, these are sometimes referred to as â€Å"chick flicks. † Year One is more of a teenagers film, not quite as girly as Bride Wars so might appeal to a wider audience. Teenagers are big fans of comedies and new movies that have just been released, they feel they can relate to them as they are light hearted and not serious. These posters inform their intended audience about the film, they try to entice them with intriguing tag lines that make the reader interested and wanting to see the film, and as they say â€Å"curiosity killed the cat. † They also inform people about the name, age certificate, genre, actors, and director, trying to persuade them in every way they can to see their film, to make it a success. In conclusion the posters are about as different as the films, â€Å"Year One† gives very little away about what is going to happen in the film so people will be curious to find out more, and perhaps research the film or discuss with friends what it’s about. Word of mouth is the best advert so getting people to talk about the film is a main goal for the poster. On the other hand the poster for â€Å"Bride Wars† lets you know the plot of the film, so when people see it they can make an instant decisions whether it interests them or not. Seeing two brides holding knives makes your imagination run and you just want to know what is going to happen. Both posters have a different target market, which explains why they are so different as they are tailored to appeal to different audiences. The posters have to grab and get the attention and curiosity of the people that they are aimed at and ultimately encourage them to want to go and see the film. Hopefully after seeing the film they will relay their experiences and enjoyment to other people and that will entice them to see the film too!

Future Planning Research Paper Example | Topics and Well Written Essays - 1000 words

Future Planning - Research Paper Example   Future planning in the education sector can thus be summarized as the process of setting out in advance procedures, policies and set standards that enable the full attainment of the educational objectives. The future planning must be carried out in advance, identify the strategies and taking into consideration the level of expertise that is needed to implement the plan to completion (Fujimoto, 2012).Characteristics of future planningFuture planning has four major characteristics namely the primacy of planning, the future-oriented aspect, mission-oriented and being pervasive. The pervasive aspect of future planning is seen in the fact that it cuts across the various level of management as well as covering all the managerial functions (Selingo, 2013). This ensures that all the activities are undertaken so that no duty is left out unattended. The mission-oriented aspect of future planning is seen by the fact that it includes the mapping out process or the charting of the activities in a manner that assists in the satisfaction of human wants. It takes into consideration the past trends as well as the present happenings so that they can be used to accurately predict what is likely to happen in the future. The future can either be short-term or long-term depending on the sole objectives of the organization. Future planning structuresFuture planning in higher education institutions must take into consideration a number of issues that rotate around internal and external governance.   

Solution Outline Assignment Example | Topics and Well Written Essays - 1250 words

Solution Outline - Assignment Example Unfortunately, Emergency mangers have always grappled with communication challenges occasioned by jammed telecommunication lines or/and destroyed infrastructure. On the occurrence of Hurricane Katrina, for instance, many wireless base stations were grounded and a number of communication cables were damaged (Coombs & Holladay, 2012). This resulted in a slower response, difficulty coordination, and, therefore, more damage to infrastructure and loss of life. Secondary data has been the main source of information relating to the communication challenge facing emergency management. Some of these data sources include interviews with disaster managers, and which have been recorded in print media, peer reviewed articles, newspapers, and reports submitted to relevant government bodies. The two major sources are the â€Å"The handbook of crisis communication† by Coombs & Holladay (2012) and information from GAO website (Major Management Challenges and Program Risks) retrieved from: http://www.gao.gov/products/GAO-03-113 For instance, following hurricane Katrina and its devastating impacts, it became apparent that the loss was not only huge, but also extreme due to the challenges faced by emergency agencies. As expected, the government needed a report from FEMA to explain the state of emergency management as well as present their findings regarding the heavy loss that was experienced following hurricane Katrina. In the report, it was apparent that the multi-agency operation lacked proper coordination because of the communication challenge occasioned by destruction of telecommunication network. Further on, the decision by government to cut down on its budgetary allocation to emergency management and the concomitant impacts have widely been tackled in peer reviewed articles, print media, as well as online news website. Stakeholders in emergency management include local, state, and federal

Possibility article Essay Example | Topics and Well Written Essays - 250 words

Possibility article - Essay Example The Corp vigorously attempts to contain the outbreak of the T-virus. The T-virus is â€Å"the only known Umbrella-made virus that possesses the ability to infect almost all known animal and plant species. The extreme degeneration of intelligence is also dependant on species, as Eliminators are known to possess much more intelligence than zombies and are capable of understanding orders.  In humans, t-virus infection is only 90% effective, with the remaining 10% of the population having a natural immunity to the virus, even when directly bitten by a Zombie. As well as this, the rate of the infection is unique to each person, and can be influenced by several factors which may speed up or slow down infection† (Project Umbrella, n.d.). Does the T-virus have possibilities of existence? The film shows that people can turn into parasite victims that are mindless and zombie-like slaves. Thus, there is what you call Toxoplasmosa Gondii parasite that seems to give the same effect that can lead to such terrifying holocaust. â€Å"Human and rat brains share the same basic anatomy and neurotransmitterrs, which is why rats are common in human drug expirements.

Position review Essay Example | Topics and Well Written Essays - 250 words

Position review - Essay Example lly by (a) providing reasons and evidence that the audience will see as persuasive, (b) anticipating and responding to objections or questions the audience is likely to raise, and (c) making appropriate appeals? The paper could be more persuasive in the 4th paragraph where the writer was trying to convince the reader that the cost of having an on call interpreter for every language in the hospital is a necessary evil. This could have been done by presenting actual statistics relating to the effective treatment of patients in hospitals that do have easily accessible interpreters. The writer has created a clear voice that speaks for the non-English speakers who need hospital care. The voice used is clearly appropriate for use throughout the whole paper. However, his ethos is hampered by the lack of citations in the paper that would have added credibility to his arguments. 7. What did you learn from the conclusion that you didnt already know after reading the introduction and the body? What information does the writer want you to take away from the argument? Does the writer attempt to change your attitude, action or opinion? I learned that the changing ethnic landscape of America has also changed the way we treat patients in the hospitals. We need to make sure that the hospital policies follow suit in order to be able to provide ample healthcare to all concerned. The writer wants the reader to come away from the argument realizing that universal healthcare should also speak international languages in order to be highly effective in treating their patients. The writer however, does not attempt to make the reader change his attitude, action, or opinion. Instead, he presents all of the factual data that he can muster and then allows the reader to come to his own

Astronomy of history Essay Example | Topics and Well Written Essays - 500 words - 1

Astronomy of history - Essay Example Consequently, this gave them the capability to compute the surface temperature of about minus-418 degrees Fahrenheit. The findings showed that the icy balls around Pluto that was given the nickname Xema. .Xema was among the largest objects to be discovered orbiting Earth’s sun after the 1846 identification of Neptune. This findings of 2003 UB313, was 1,860 miles, take 250milles added debate on whether this icy ball should be considered a planet. Moreover, the findings discovered were announced on July 2005 illustrated to astronomers that the icy ball was definitely larger that Pluto, since it looked in a surprising manner bright in the sky, although it is nine billion miles from the sun. Apparently, the similarities between Pluto and 2003 UB313, extend beyond size and reflectivity. Similar to Pluto, 2003 UB313 also has a moon and has methane ice on its surface. These findings brought out more debates as planet definition in different context made it a planet. This mission is important, as it helps astronomers to put more thought on what a planet really entails. Consequently, most research in the past have described planet as any object in the solar system large enough that gravity has shaped it into a sphere or anything larger than planet Pluto (heacademy.ac.uk). Generally, this report will help stakeholders in the astronomy and science fields put a clear definition on what a planet should entail. However, the finding of the report will not be of any interest to the general public who are not interested in science. Therefore, the report is only relevant to astronomers. My preconception of the article before reading it was that, a planet like object in the solar system, which is bigger that Pluto can be classified as a planet. However, going through the report changed this preconceptions as it shows how complicated the definition of a planet is. The fact that the definition of planet

Social networking Essay Example | Topics and Well Written Essays - 750 words - 1

Social networking - Essay Example The particular study would be evaluated by referring to a variety of its characteristics, such as structure and content/ evidence. Also, the contribution of the study, for understanding the potential implications of social networking sites could be explored. Hak has divided the study into thematic sections, so that all aspects of the issues under discussion are covered. In this context, Introduction is used for explaining to the reader the paper’s key points and objectives. Then, two sections have been used for presenting the findings of the literature in regard to the study’s subject: the first section, entitled as ‘Social Media Networking’ (Hak 2012, p.12) shows the structure and role of social networking sites, as these issues have been analyzed in the literature. The second section, entitled as ‘Security Risks and Trust Zones’(Hak 2012, p.14) explains the security issues involved in the use of social networking sites and describes the struc ture of Security Trust Zones, as tools for protecting the privacy of these sites’ users. At the next level, Hak refers to the ‘Analytic Hierarchy Process’ (Hak 2012, p.15), a tool developed by ‘Saaty in 1970s’ (Hak 2012, p.15). The potential use of this tool for assessing the security risks of social networking sites is analytically explained (Hak 2012, p.15-16). ... Literature is used for showing the various aspects of study’s subject. It should be noted that the literature chosen is recent; mostly studies of 2010 and 2011 have been used, reflecting the actual status of social networking sites as tools for communication. Moreover, academic journals have been preferred, instead of books, aiming to use, as possible, empirical evidence for supporting the assumptions made. Also, a methodology is suggested for facing a key problem in regard to social networking sites: the assessment of security risks related to these sites. In addition, graphs and tables are used, where appropriate, for making the explanations given clearer. In other words, Hak has covered successfully both the theoretical and practical aspects of the issues under discussion. At this point the following issue should be discussed: which is the value of the study of Hak in regard to the understanding of risks related to social networking sites? At a first level, the study of Hak shows that social networking sites can be related to risks, especially security risks. These risks are analytically explained using appropriate literature, so that no doubts can exist in regard to the security implications of social networking sites. Then, the structure of social media networking is explained, so that the users of social networking sites are aware of the potential security gaps involved. The use of graphs, as possible, increases the value of the study of Hak in presenting the security risks of social media networking. Also, the study of Hak provides a methodology for assessing the security risks related to social networking sites. This methodology is based on a model that was first introduced in 1970s but which was never used, up today, for assessing the

Business Management Case Study Example | Topics and Well Written Essays - 750 words

Business Management - Case Study Example Over time, our activities will be decentralized to enable our services be enjoyed by potential patrons in the outskirts of the capital city. Internet service is woefully inadequate in Ghana, besides, in places where it does exist, it is still at its infancy. In view of the technological wind currently blowing across the world, the people of Ghana should not be left off this experience. It is based on this realization that XZYZ Inc can capture the enormous business potential on the domestic market. It is against this background that the primary focus of the company will be to offer high standard internet service that will be defined by speed and reliable connectivity. By so doing, we will be progressively headed towards becoming the main entryway for data communication by offering ground-breaking products, at affordable prices, and above all with the highest levels of customer service. At the core of the success of every business entity is the strategic role planning plays in the overall operational agenda. Therefore in collaboration with the top management hierarchy of the company, the goals of the company will be identified and streamlined along the conventional managerial standards ( Javashree 2008). Cardinal to the pla Cardinal to the planning policy is the ability to strike a compromising balance between what our goals (as stated in the opening part of the manual) are measured against the resources available to the firm. As part of the policy, the regulatory framework that will be used to determine all aspects of our operations right from financing, legalization, marketing down to customer service will be spelt out. In many ways our plan will be constructed on short term, medium term and long term basis that will factor in an appreciable level of flexibility to accommodate any unforeseen changes in the industry as we progress. Mohr & Puck (2006), has advocated for the establishment of a self-regulatory check and balances scheme into the plans of every business entity in order to avoid needless pertinent misrepresentation of roles and responsibilities. Organizational Structure XYZ Inc will be structured in a manner that will reflect our overall goals. The quality and caliber of staff to be hired will also be carried out along these same lines. In the broader sense, XYZ Inc will be operating on the principles of contemporary managerial structures, which includes among other things, the top management level; middle level management; and first level management (Javashee 2008). A team of highly skilled personalities will constitute the top management level. It will be complemented by the hiring of highly skilled individuals who possess valuable technical know-how in information technology and in their respective professional backgrounds. This is the category that will be heading the various departments such as finance and accounting, marketing, plant management and what have you. It is expected that taking cognizance of the huge human capital base of Ghana, attracting and hiring the right professional experts will not pose

Egypts Position on the Arab Israeli Conflict Essay Example for Free

Egypts Position on the Arab Israeli Conflict Essay one. The Kingdom was from this time ruled as one by several dynasties. . This state which was formed in On 18 June 1953, the Egyptian Republic was declared. (Breasted Piccione, 2001). The 18th Dynasty however is the one that marked the kingdom as an international in the period circa 1550 and 1070 BC. Egypts strategic geographic position which gave it control over the Suez Canal attracted the French and the British who sat in its cabinet and controlled the Suez and to a great extend the entire country during the late years of the 16th century (Breasted Piccione, 2001). The British later colonized Egypt after the first world wear. It was the treatment the brutish gave the Egyptians that caused a revolution which ended up with Egypt being declared an independent state in 1922. Because of the remaining presence of the British and the monarchy form of ruling, more revolutions took place and ousted the resulting to the declaration of Egypt as a republic in June 1953. Egypts ideologies are mostly based on the Islamic religion as all its leaders since it became a republic have been Arab Muslims (Al-Azmeh, 1993). Egypt ideologies are based ion internationalism where it tries to have the best diplomatic relationships with all countries internationally. Egypt unlike other Arab countries deals well with the western countries and has a good relationship with Israeli, a country the rest of the Arab countries detest. The country also believes in nationalism and socialism where resources are distributed and intended to be owned by the people and not just few individuals in the country (Al-Azmeh, 1993). The country has tried to establish democracy in its politics allowing the citizens to choose their own leaders. This has not been very successful as there still are reports of leader rigging elections. In the worlds politics, Egypt takes a moderate position, tries to be fair to both the western and the Arab nations. Egypt mainly aims at building its international image. Egypts foreign policies have always been moderate. The country has a great influence on political matters in both Africa where it is situated and the Middle East because of its diplomatic expertise, significantly large population, military strength and its geographical position which is very strategic (Embassy of Egypt, 2009). I n the recent decades, Egypts foreign policies have aimed at enhancing the countrys relations both regionally and internationally by supporting structural reforms, liberalization in social economy and global economy integration which are perceived to be the best measures to employ in achieving full economic development. Egypts was in support of the Declaration of Principles treaty as they interpreted it to be supportive of their ideologies ion what would bring a lasting peace to the Middle East. The fact that the declaration transferred power over west bank and Gaza was in accordance with Egypts belief that the withdrawal of Israel from Palestinian Territories was the key to a lasting peace (Brown, 2004). Egypt thus responded by doing what was expected of it during the agreement as they believed that the declaration would bring a lasting peace if both sides kept to their side of the bargain. The Declaration of Principles required Egypt to help the two nations in cooperating so as to achieve the peace that was longed for in the Middle East. Egypt also supported the declaration as it included maintenance of security though by only Israel. Egypt has always believed that security was vital for peace hence supported by helping provide police officers and passports to the Palestinian citizens as was required by the agreement. Countries such as Iran, Israeli Settlers and Syria did not participate in the agreement as they did not believe that the peace would last. Others thought that the agreement was a threat to them and did not want it to succeed. Most of these nations also are Islamic and view Jews to be a threat to their religion hence were hesitated in supporting the peace talks. Most groups believe that DOP process stopped in 2000 which could be true as the events that are currently happening violate the agreements made. Egypts foreign policies are also committed to ensuring that a lasting peace which is comprehensive can come to the Middle East. It does so by being involved actively in the efforts that that can achieve the peace. Egypt for example was the first Arab nation to sign a peace treaty with Israel, a move which caused Israel to be expelled from the Arab League (Embassy of Egypt, 2009). The treaty required Israel to completely withdraw and retreat from Sinai in 1979 in exchange for peaceful normal diplomatic relations according to which Israeli honoured and withdrew. The two countries have since then had good diplomatic relations that are peaceful (Embassy of Egypt, 2009) Egypt believes that peace can only come to the Middle East if the efforts being made are comprehensive at making Israeli withdraw from the Palestinian territories it has been occupying that prevent the creation of an independent Palestine. Egypt also believes that Israel has to recognize and respect Palestines political rights in the controversial Jerusalem. Egypt has therefore been at the forefront in constantly assisting the partners negotiating in the peace process towards applying the Israeli withdrawal for peace to be achieved (Embassy of Egypt, 2009). Egypt also believes that it is possible for stable peace to be achieved between Israel and Palestine if mechanisms can be adopted that would ensure that security is maintained by both parties so that one party can not take advantage of its economic and military superiority to attack the other party. Egypt proposes the region to be freed from weapons of mass destruction in order to enhance security and reduce attacks on each other (Embassy of Egypt, 2009). Egypt further explains that a framework that would ensure regional cooperation needs to be established as it would enhance peace stability and benefit the individuals in the region. As discussed above, Egypt believes that there is possibility for potential future peace agreement which may be solely between Israel and the Palestinian because the disruption of peace in the entire Middle East is attributed to the conflict between the two nations. The conflict between Israel and other Arab nation is also a result of the conflict between it and Palestine. Solving the conflict between Israel and Palestine thus is the answer to bringing peace in the Middle East. Egypt advocates for peace between the two nations and want it be such that security is maintained in the two nations and that they are both disarmed of any weapons of mass destruction. Egypt believes that it is lack of security and presence of the weapons that encourages the two nations to attack each other. Egypt also advocates for the establishment of a framework as discussed earlier that would enhance cooperation between the two nations towards promoting peace stability that will be beneficial to the people I n the region (Brown, 2004). If a peace conference was held today, Egypt would still support a peace deal between the two nations. Egypt supports a two state solution just like the United States does (Asharq Alawshat, 2009). This is because Egypt believes in bringing a comprehensive and lasting peace to the Middle East. Following the most recent attacks on the Gaza strip by Israel which left hundreds of Palestinians dead, and the persistent occupation of Israel in areas that are rightfully Palestinians, Egypt would want a peace deal to be reached in which Israel must retreat and withdraw from occupying these areas so that Palestine can become an independent state as it was before the Israel occupation of its territories (Asharq Alawshat, 2009). Egypt will not accept either Israel or Palestine to own weapons of mass destruction as this would easily trigger another conflict in the event a peace agreement was reached. This is so as to stop the two nations from carrying on attacks and bombings on each other. Egypt would also not accept the deal if Israel did not withdraw from the Palestinian territories it currently is occupying. Egypt would offer diplomatic support as it always has in reaching a peace deal between the two nations (Brown, 2004). Egypt would be ready to act as a mediator between the two nations as they negotiate as it has good relations with both of them. Egypt believes that Israel should recognise Palestines rights regarding Jerusalem, during the peace conference, it would advocate for the recognition to be included in the terms of the final peace deal as Jerusalem is important to Palestine just as it is to Israel. Egypt wants a lasting peace in the Middle East and would do everything it can to help achieve it. Word count: 1500 References Al-Azmeh, A. (1993). Islams and Modernities. New York: Verso. Asharq Alawshat. (2009). Latest News. Retrieved 109th May 2009 from, http://www. asharq-e. com/. Breasted, J. Piccione, A. P. (2001). Ancient Records of Egypt. Chicago, Illinois : University of Illinois Press. Brown. C. L. (2004). Diplomacy in the Middle East: The International Relations of Regional and Outside Powers. New york, NY : I. B. Tauris. Embassy of Egypt. (2009). Political System. Derived 19th May 2009 from http://www. egyptembassy. net/

Consumer Behaviour- Soft Drink Industry Essay Example for Free

Consumer Behaviour- Soft Drink Industry Essay Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up, Limca, Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993, the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have become the prominent players in the market. Soft drinks can be principally classified into carbonated and non-carbonated. Carbonated drinks include cola, lemon and orange flavors while non carbonated drinks principally comprise of mango flavor. The carbonated cola products constitute 60% of the soft drink market and three prominent brands in this category are Pepsi, Coca-Cola and Thums up. Thums up was a brand from Parle until Coca-Cola bought it in 1993 and tried to kill it to push its own brand. But the loyal customers of Thums up never let it die and the brand still is the leading brand in the Indian soft drink market. Company profile: The Coca-Cola Company The Coca-Cola Company is the world’s largest beverage company. The company’s best known product Coca-Cola was invented by John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated the Coca-Cola Company in 1892. Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1. 5 billion servings each day. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its current chairman and CEO is Muhtar Kent. Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coca-Cola ownership of the nations top soft-drink brands and bottling network. Coke’s acquisition of local popular Indian brands including Thums. Up (the most trusted brand in India), Limca, Maaza, Citra and Gold Spot provided not only physical manufacturing, bottling, and distribution assets but also strong consumer preference. This combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets. From 1993 to 2003, Coca-Cola invested more than US$1 billion in India, making it one of the country’s top international investors. By 2003, Coca-Cola India had won the prestigious Woodruf Cup from among 22 divisions of the Company based on three broad parameters of volume, profitability, and quality. Coca-Cola India achieved 39% volume growth in 2002 while the industry grew 23% nationally and the Company reached breakeven profitability in the region for the first time. Encouraged by its 2002 performance, Coca-Cola India announced plans to double its capacity at an investment of $125 million (Rs.750 crore) between September 2002 and March 2003. Coca-Cola India produced its beverages with 7,000 local employees at its twenty-seven wholly-owned bottling operations supplemented by seventeen franchisee-owned bottling operations and a network of twenty-nine contract-packers to manufacture a range of products for the company. The complete manufacturing process had a documented quality control and assurance program including over 400 tests performed throughout the process. The complexity of the consumer soft drink market demanded a distribution process to support 700,000 retail outlets serviced by a fleet that includes 10-ton trucks, open-bay three wheelers, and trademarked tricycles and pushcarts that were used to navigate the narrow alleyways of the cities. In addition to its own employees, Coke indirectly created employment for another 125,000 Indians through its procurement, supply, and distribution networks. Sanjiv Gupta, President and CEO of Coca-Cola India, joined Coke in 1997 as Vice President, Marketing and was instrumental to the company’s success in developing a brand relevant to the Indian consumer and in tapping India’s vast rural market potential. Following his marketing responsibilities, Gupta served as Head of Operations for Company-owned bottling operations and then as Deputy President. Product Range The product range of Coca-Cola includes beverages like: * Coca-Cola The parent brand of Coca-Cola Company, Coca-Cola has a truly remarkable heritage. The world’s favourite drink. * Thums Up Strong Cola taste. Thums Up is a leading sparkling soft drink and most trusted brand in Indian soft drink market. * Sprite A global leader in the lemon lime category, it is second largest sparkling beverage Brand in India. Sprite with it’s cut-thru perspective has managed to be a true teen icon. Sprite’s all about being true to yourself and living by the simple and honest code of your own instincts. No more†¦. no less. * Fanta Over the years Fanta has occupied a strong market place and is identified as â€Å"The Fun Catalyst†. Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles. * Limca Lime ‘n’ lemoni Limca can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, Limca has remained unchallenged as the No. 1 Sparkling drink in the Cloudy lemon segment. * Minute Maid Pulpy Orange One of world’s largest juice drink brands. Eliminated 80% of the water in orange juice, forming a frozen concentrate that when reconstituted created orange juice. * Maaza Imagine the delicious fruit, Mango bottled. This is what Maaza is all about. Universally loved for its taste, color, thickness, Maaza is the mango lover’s first choice. * Kinley Mineral water, a thirst quencher that refreshes, a life giving force that washes all the toxins away. * Georgia Introduced in 2004, the GEORGIA Gold range of Tea and Coffee beverages is the perfect solution for your office and restaurant needs. Product Information: Thums Up Background Thums Up is a carbonated soft drink (cola) popular and largest selling brand in India where its bold, red thumbs up logo is common. During the late 1970s, the American cola giant Coca-Cola abandoned operations in India rather than make a forced sale of 60% of their equity to an Indian company. Following this, the Parle brothers, Ramesh Chauhan and Prakash Chauhan, along with then CEO Bhanu Vakil, launched Thums Up as their flagship drink, adding to their portfolio of older brands Limca (lime flavor) and Gold Spot (orange flavor). Thums Up was basically a cola drink, but the company never claimed it as such. The formula was just as closely guarded as the famous Coke formula. Thums Up enjoyed a near monopoly with a much stronger market share often overshadowing its other rivals like Coca-Cola’s Campa cola, Double seven and Dukes, but there were many small regional players who had their own market. It even withstood liquor giant United Breweries Group (makers of Kingfisher Beer) Mcdowells Crush, which was another Cola drink, and Double Cola. In 1990, when the Indian government opened the market to multinationals, Pepsi was the first to come in. Thums Up went up against the international giant for an intense onslaught with neither side giving any quarter. With Pepsi roping in major Indian movie stars like Juhi Chawla, to thwart the Indian brand, Thums Up increased its spending on Cricket sponsorship. Then the capacity went from 250ml to 300ml, aptly named MahaCola. This nickname gained popularity in smaller towns where people would ask for Maha Cola instead of Thums Up. The consumers were divided where some felt Pepsi’s mild taste was rather bland. In 1993 Coca-Cola re-entered India after a prolonged absence from 1977 to 1993. But Coca-Cola’s entry made things even more complicated and the fight became a three-way battle. That same year, in a move that baffled many, Parle sold out to Coke for a meager US$ 60 million (considering the market share it had). Now Coca-Cola’s, and Coke has a habit of killing brands in its portfolio that might overshadow it. Coca-Cola soon introduced its cola in cans which was all the rage in India, with Thums Up introduced alongside, albeit in minuscule numbers. Later Coca-Cola started pulling out the Thums Up brand which at that time still had more than 30% market share. Despite its strong overall equity, the brand Thums Up was losing its popularity among the core cola drinking age group of 12 to 25 year olds, partly due to nil advertising. Coca-Cola apparently did try to kill Thums Up, but soon realized that Pepsi would benefit more than Coke if Thums Up was withdrawn from the market. Instead, Coke decided to use Thums Up to attack Pepsi. The Coca-Cola Company by this time had about 60. 5% share of the Indian soft-drink market but much to its dismay found out that if it took out Thums Up, it would remain with only 28. 72% of the market (according to a report by NGO FinanceTrade in India), hence it once again dusted out the Thums Up brand and re-launched it targeting the 30 to 45 year olds. The brand was re-positioned as a â€Å"manly† drink, drawing on its strong taste qualities. Known to be a strong drink with more power packed into it than other colas, Thums Up kick-started an aggressive campaign directly attacking Pepsi’s TV ads, focusing on the strength of the drink hoping that the depiction of an â€Å"adult† drink would appeal to young consumers. â€Å"Grow up to Thums Up† was a successful campaign. The brand’s market share and equity soared. The brand was unshakeable and Coca-Cola’s declaration that Thums Up was India’s premier cola brand in terms of market share did not surprise many. Other campaigns from Thums Up build on its â€Å"strength† and its perception as a macho drink. Ads showing the Thums Up man, riding through the desert in search of a cantina that sells Thums Up rather than drink another cola, stuck in the minds of many Indians and caught the imagination of youngsters who want to be seen as men. 4 P’s of Marketing Mix for Thums Up. Product: Thums Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys. Beverage offered by the company in the size of: * SSRB (Standard size returnable bottle) * PET (600 ml, 1. 5 liter plastic bottle) * CANS (tin pack 330 ml) Price: Thums Up has adopted competition based pricing and so the prices are similar to that of other cola drinks. 1. Glass Bottles – 200ml, 300ml – Rs 12. 00 onwards 2. PET Bottles – 600ml, 1500ml, 2 ltrs, 2. 25 ltrs. – Rs 25. 00 onwards 3. Can – 330ml – Rs 35. 00 45. 00 4. Fountain – Customized – Rs 15. 00-35. 00 can go upto Rs 60. 00 in movie halls Company offers discount on prices or extra quantity of cold drink during festive seasons and winter seasons. Place: Thums Up has a strong distribution channel to make the product available in the market any time, and maintain optimum level of stock in the market. It covers the rural part also to increase the customer reach. The soft drink is made available at all the possible convenient locations to the customers – local area grocery shops, hotels, restaurants, movie halls, multiplexes, shopping malls, supermarkets vending machines, fountain outlets. Promotion: Thums Up has consistently built its sales promotion through various techniques like, blind taste tests, sponsoring exciting events and sports, conducting various contests (win a motor bike contest), etc. Also its ads are designed to create excitement and to communicate the macho personality of the brand. An ad campaign of Thums Up where Akshay Kumar (its brand ambassador since 2003) performs the extreme sport of ‘parkour’ to grab his bottle of Thums Up from a suggestively attractive lady. â€Å"Taste the Thunder† has been the most breakthrough communication campaign for the brand. It stands for masculinity that has constantly been redefined over the years. Competition Thums Up went from being the only cola in the cantina to facing competition from both Coca-Cola and Pepsi. Twenty-six years later it’s still a top cola in India and is one of the strongest brands in the country across categories. The brand name’s positive associations of victory, achievement and celebration are apparently merited as it continues to do well despite a challenging landscape. | | | | | Thums Up’s first competition came in the form of Campa Cola. There were allegations of aggressive exchanges between the two brands at street level but Thums Up (owned by Parle at the time) apparently won the battle both on the ground and in the consumer’s mind. Campa Cola discontinued in 2000 (only to re-emerge as less of a challenger in 2002 from Pure Drinks New Delhi). For a short while Thums Up’s strong taste enjoyed success across the country with scarcely any competition; the brand reigned supreme in the cola market. Currently Thums Up is facing competition from lots of brands coming in the soft drink industry and still it has maintained its top position in the minds of Indian consumers. Today, an Indian consumer sees Thums Up as a unique brand personality which no other brand has acquired in the soft drink industry. | | Conclusion| Thums Up is amongst the oldest domestic brands in soft drinks industry in India and it is the most popular and trusted brands in India. Thums Up enjoyed a near monopoly in India with a much stronger market share till 1990s. But with the advent of Pepsi (1992) and Coca Cola (1993), Thums Up started facing stiff competition. In 1993, Parle sold out to Coke and Thums Up became the brand of Coca-Cola Company. Though Coca-Cola tried to kill Thums-Up to build its own brand, it sooner realized the importance of Thums Up to survive in the Indian market to beat its core competitor Pepsi. Today Thums Up has grown its image from just a soft drink to a lot more for Indian consumers. It has established itself as a distinguished brand with strong taste and which communicates maturity, daring and excitement to its consumers. Thums Up has consistently maintained honesty and trust with its consumers and that’s why it is still the number one cola brand in the country.

The Effect Of Semantic Category Psychology Essay

The Effect Of Semantic Category Psychology Essay Tuving, suggested that in order to attain good memory banks, one way of retrieving information is to organize words that have a relationship with one another. For example, clustering words together in one category could help achieve better recall, rather than words that are randomly mixed. Clustering could help re-organize memory, therefore, attaining information more effectively. The aim of this study was to replicate Cofer, Bruce, and Reichers (1966) experiment of presenting semantic category instances in blocked lists. This method was used and it was predicted that memory for words will be superior, when words are visually blocked by semantic category, as opposed to being blocked randomly. This hypothesis was fully supported. Thus, the null hypothesis, there will be no difference when words are blocked by semantic category or blocked randomly across categories, was rejected. An unrelated design was used and opportunist sample of 40 1st year psychology undergraduates at City Univer sity took part in the experiment. The independent variable, blocking by semantic category had two levels. Half of the participants were assigned to the first level of the independent variable, blocked by semantic category. They were presented with six blocks of related category list words, which consisted of six related instances in one category. The second half of the participants was assigned to the second level of the independent variable, blocked randomly. The participants were presented with six blocks of listed words of randomly mixed instances, of several categories. The dependent variable was memory for words that were visually presented. The memory for words was measured under each condition, by the mean score of the written free recall, out of 36 words correctly remembered, after a 90 second period. The results indicated that people in the blocked by semantic category condition recalled more remembered words, with a mean score of 24, than those in the blocked randomly cond ition. The blocked randomly condition mean score were much lower; their mean score was 19. It was therefore concluded that this current research was very consistent with Cofers et al (1966) findings that clustering related words together in one category could help re- organize memory, so information could be attained more efficiently. Introduction: word count: 824 According to Kalat (2009) memory is organized by a complex network of interrelated neurons within the brain; that can hold millions of pieces of independent data. It is this ability of our mind to store detailed, organized memories of past experiences that makes us capable of learning. These experiences stored in the form of memories help us learn from mistakes, protect us from danger, and achieve the goal that we set, by harnessing the power of our memory. We are better able to learn life lessons that help us avoid mistakes in the future, based on our own past, and the malfunction of others. Tulving (1972) recognized that individuals had two types of long-term memory, episodic and semantic memory. According to Tulving (1972) episodic memory is autobiographic, which is a memory system that consists of episodes of individuals past experiences, of particular objects. Normally these objects are stored in our long term memories and can be retrieved, at any given time. For example, remembering loved ones, or a representation of a meaningful event, or even what one might eat for breakfast, are all forms of episodic memories. Semantic memory however, is referred to the memory of meanings, and understandings. Eysenck and Keane (2000) suggested one way of thinking about memory organization is coding. Semantic memory could be held for a few minutes or several years. This model suggests that some information is stored and coded visually. Yet to gain access to our memory banks and retrieve relevant pieces of information, is trying to gain access to our memory banks of the learned inf ormation. One way of achieving this, is with organization and practice. Craik and Tulving (1972) described this as deep semantic processing in their levels of processing approach. They suggested that when a particular stimulus is processed, we need to concentrate on word meanings to help aid our memory banks as opposed to paying too much attention to visual and phonemic features. When people use this approach for a particular task or even revision for exams in real life, empirical evidence has shown that deep semantic processing could even be achieved when one is not trying to remember, as demonstrated by Craik and Tulving (1975), incidental task. In order to attain good memory banks, one way of retrieving information is to organize words that have a relationship with one another. For example clustering words together in one category could help achieve better recall, rather than words that are randomly mixed. Clustering could help re-organize memory, therefore, attaining information more effectively. Gross (2005) suggested that while poor memory can sometimes be the result of a mental handicap or disability, it most often has to do with a lack of attention or inability to concentrate, poor listening skills, and other types of bad habits. Fortunately, you can re-train yourself with proper habits to develop and fine-tune your memory. The basic tool for developing better memory is the clustering technique. There has been many experiments that have demonstrated this particular organization for attaining memory. One study was Bousfeilds (1953) experiment; words that were placed into categories were more accurately remembered than a list of unrelated words. Another particular study conducted by Cofer, Bruce, and Reicher (1966). They identified that presenting semantic category instances in blocks actually increased recall. The remembered words of instances of one category, was much higher than the recall of the blocks of instances of the randomly mixed categories. Subsequently, this current study replicates Cofer, et als (1966) clustering technique experiment. The independent variable was the presentation of blocking by semantic category. There were two levels of the independent variable, blocked by semantic category, and blocked randomly. The manipulation of the independent variables was the way the participants corresponded to the presentation of 36 words, grouped into six blocks of six words. Half of the participants were assigned to the first level of the independent variable, blocked by category. The participants were presented with six blocks of listed words, consisting of six instances of one category. The second half of the participants was assigned to the second level of the independent variable, blocked randomly. The participants were presented with six blocks of listed words of randomly mixed instances, of several categories. The dependent variable was memory for words that were visually presented. The memory for words was measured under each condition, by the mean score, of the written free recall, out of 36 words correctly remembered, after a 90 second period. If the reasoning behind Cofer, et al s (1966) experiment was correct then we can then expect that memory for words will be superior, when words are visually blocked by category, as opposed to when they are blocked randomly. This is the experimental hypothesis and is directional, as it predicts the results. However, if Cofer, et als (1966) experiment cannot be explained, then there will be no difference in recall when words are blocked by semantic category, or blocked randomly across categories. Design: word count 215 The independent variable was the presentation of blocking by semantic category. The first level of the IV was, blocked by category, and the second level, blocked randomly. The manipulation of the independent variables was the way the participants corresponded to the presentation of 36 words grouped into six blocks of six words. An unrelated sample design was used. The advantage of this design was that both samples were seeing the same materials (words). However, the disadvantage of the design was individual differences. To control for this, random assignment to conditions to one of the two levels of the independent, (refer to appendix for allocation). Half the participants were assigned to the first level of the IV, blocked by category. They were presented with six blocks of listed words, consisting of six instances of one category. The second half of the participants was assigned to the second level of the IV, blocked randomly. They were presented with six blocks of listed words of randomly mixed instances, of several categories. The dependent variable was memory for words that were visually presented. The memory for words was measured under each condition, by the mean score of the written free recall, out of 36 words correctly remembered after a 90 second. Participants immediately recalled the words after the presentation. Participants: word count 72 In total there were 40 participants. 34 females and 6 male participants were 1st year psychology undergraduates at City University. Participants ranged in age from 18-40, with a mean age of 21-22. Each participant was currently taking part in a laboratory course in the social sciences building. Therefore the sample used was an opportunist one. However, due to the sample design, random allocation to conditions was very relevant due to individual differences. Apparatus and Materials: word count 215 Each participant was presented with a plan sheet of A4 sized paper. The experimenter, Dr. Stuart Menzies, randomly allocated half the participants material that consisted of either 36 nouns that were presented visually together into six blocks of listed words on one page. Each block consisted of six instances of one category. This condition was the first level of the independent variable and was named the blocked by category group. The other half of participants were randomly given, 36 nouns that were also visually presented together into six blocks of listed words on one page. This time however, each block consisted of randomly mixed instances of several categories. This condition was the second level of the independent variable, and was referred to as the blocked randomly group. (Please refer to the apparatus and material section for the blocked lists categories, in the appendix). The response mode was the written free recall of the remembered words after a 90 second period. The ti me was monitored by a stop watch. Participants immediately recalled the words in any order after the presentation (refer to appendix, instructions and words lists). The results were taken away and recorded by the experimenter, who noted them down on a data sheet. (See results section in the appendix for the raw data sheet,). Procedure: word count 252 The experimenter handed out material in a random fashion to participants. A list of 36 nouns were visually presented in six blocks, consisting of either six instances of one category on one sheet of sheet of paper, or randomly mixed instances of several categories on one sheet of paper. Blocked by semantic category consisted of six instances of one category. This condition became the first level of the IV. Randomly blocked categories consisted of randomly mixed instances of one category. This condition became the second level of the IV. The experimenter verbally translated the instructions of the task ahead, (please refer to apparatus and material section for instructions in the appendix). The dependent variable, memory for words was measured under each condition, by the mean score of the written free recall, out of 36 words correctly remembered. Each participant had 90 seconds to remember as many words from the six blocked lists. A stop watch was used to count down the time, after t he 90 second period expired, the experimenter then informed the participants to stop! Both word lists from the two conditions were taken away. Immediately after the presentation the participants were then asked to note down all of their remembered words in any order that they preferred. The experimenter had given a further 90 seconds to recall the remembered words. The written free recall scores was recorded, and measured by experimenter. The mean score of the two calculated differences were then obtained, (please see the mean scores in the appendix). Results: word count 313 The dependent variable was memory for words that were visually presented. The memory for words was measured under each condition, by the mean score of each condition of the written free recall, out of 36 words correctly remembered, after a 90 second period. Table 1 shows the difference of the mean scores of the two conditions, blocked by category and blocked randomly. The results indicated that more people in the blocked by category had remembered more words in the six blocks of listed words, consisting of six instances of one category, than the randomly blocked category lists condition.. (Refer to the results section in the appendix for the raw data, graph of the mean scores, and the full calculations of the Mann -Whitney U test). Memory for words visually presented. Measured by the written free-recall-score X/36 words Table. 1 Blocked by category condition Blocked Randomly condition Mean Spread Range 24 15-33 18 19 13-27 14 Mean score from the two calculated differences Since the samples were unrelated and can be ranked on an ordinal scale, a Mann Whitney U test was employed. A 1 tailed test was employed because the experimental hypothesises was directional. Using the statistical formula and tables, obtained from QM PS1007. Runyon and Haber (1976) The Mann -Whitney U test indicated N1=20, N2 =20 participants, Uobs = 0, p = 0.05 (1 tailed test). Ucrit = 138 =p= .005. Since the Uobs Discussion: word count 688 The aim of this study was to replicate Cofer et als (1966) experiment of blocked presentation, of presenting category instances in blocked lists. This method was used and the prediction that memory for words will be superior, when words are visually blocked by semantic category, as opposed to whose words are blocked randomly, was fully supported. Thus, the null hypothesis, there will be no difference when words are blocked by category or blocked randomly across categories, was rejected. The results indicated more people in the blocked by category condition recalled more remembered words, with a mean score of 24 than those in the blocked randomly condition. The blocked randomly condition had much lower recall scores; the mean score was 19. Eysenck and Keane (2000) suggested that gaining access to our memory banks is best applied through organization. Tulving, (1972) recognized that there are two memory system for long term memory. One is semantic memory and the other is episodic. Semantic memory, as mentioned in the introduction, is referred to the meanings and understandings of general objects based in the world we live. Semantic memory could be held for a few minutes or several years. This model suggests that some information is stored and coded visually. Yet to gain access to our memory banks and retrieve relevant pieces of information, is actually gaining access to our memory banks, of the learned information. One way of achieving this, is with organization and practice. Summarizing the previously learned literature has helped to illustrate how memory could be obtained and re- trained by applying clustering techniques for memory organization. This could be just some of the possibilities of why the blocked by category condition had produced a much higher recall of remembered words, than the randomly blocked condition. It would seem from the results of Bosfeilds (1953): Cofer, et als (1966) and this current study could be achieved by organization. Semantic memory does liked to be organized, and if this organization is not in sight, then the less likely it is, for us to attain good memory banks for recall. Consequently, Cofer, et als (1966) experiment identified that presenting category instances in blocks, actually increased recall, and the remembered words of instances of one category was much higher than the recall of the blocks of instances of the randomly mixed categories. Therefore, this current study was very consistent with Cofer, et als (1966) findings. The data suggests that there was an overall majority of recalls made in the blocked by category condition. Thus, there were some methodology limitations in this current study. Individual differences was a concern however, randomization to conditions was effective. However, larger randomized controlled trails could provide more definitive evidence, the bigger the population, the better the results would indicate, (Miller, 1984). A number of caveats need to be noted regarding this present study. Firstly, there was the unrepresentative sample, such as more females than males, and the unlimited range of ages. This study could be improved by having an equal amount of males and females and a wider range of ages. Further research may want to look at gender differences in clustering. Females may attain a good memory compared to men and vice versa. Also this study could also be improved by implementing more conditions, for example, blocked by category, followed by blocked randomly. Blocked randomly, followed by blocked by category. This could be achieved by comparing the related samples with both blocked presentations to find out if organization for words in categories is better than mixed word instances in memory recall. Another limitation could be that more time is needed to encode the words more effectively. Practice may help participants encode more information. With more time added several conditions could be c ompared. The blocked by category could have two or three conditions but with new participants each time. Each of the conditions could have varied times to encode the blocked category lists. One condition could have two minutes; the next condition could have three. The same procedure could then be applied to the randomly blocked condition. All of the mean scores could be compared to establish whether time has an impact on clustering words together. A further limitation could be the use of the stopwatch to time the participants. The time may not have been entirely accurate. Participants may have had more or less time to encode the information presented to them, or to recall the words. This could have confounded the findings. To control for this, future research could perhaps use a large digital clock counting down the time left. Many memory experiments find out if clustering is effective for memory recall. According to Tulving (1972), clustering could help re-organize memory, therefore, attaining information more effectively. The findings of this study have a number of important implications for future practice. Psychologists could perhaps look at children of different ages. The experimenters could investigate when memory organization emerges. This could help provide an insight to when our organization for memory begins. Words could perhaps be visually presented to children in the form of animal characters which are either related or not related. The children could then recall the remembered animal characters. If the children recall more of the related animal characters, than the unrelated characters, then this may determine when organization for memory begins. Another reasonable approach is to look at whether organization for memory declines with age. Youths and pensioners could be compared to see which ag e group has a better organization for words. It can be concluded that organization of memory does aid semantic memory. The research literature has shown effective techniques such as clustering words together to help aid our memories. The results of this current study did show that memory is aided well, if our organization of words is structured. References Bousfield, W. A. (1953.) The occurrence of clustering in the recall of randomly arranged associates. Journal of General Psychology, 49, 229-240. Cofer, C.N., D.R. Reicher, G. M. (1966) Clustering in free recall as a function of certain methodological variations. Journal of Experimental Psychology, 71, 858-866. Craik, F.I.M. Tulving, E. (1975) Depth of processing and the retention of words in episodic memory. Journey of Experimental Psychology, 104, 268-294. Eysenck, M, W. Keane, M, T. (2000) Cognitive Psychology- a students handbook. Psychology Press. Gross, R. (2005) Psychology -The Science of mind and Behaviour. Typeset by GreenGate publishing services, Tonbridge Kent. Miller, S. (1984.) Experimental Design and Statistics. London, Typeset LTD. Kalat, J. W. (10Eds,), (2009). Biological Psychology. USA: Wadsworth, Cengage Learning. Tuving, E (1972) Episodic and semantic memory. In E. Tuving W. Donaldson (Eds.), Organization of Memory. London: Academic PressAppendices: Table of context Page Appendix 1: Design section: P12 Allocation to conditions. Appendix 2: Apparatus and Material section: P13 Instructions, word lists. Appendix 3: results section: P15 Raw data graph showing mean scores Appendix 4: Mann- Whitney U test: P17 Full calculations Appendix 5: Stimulus and response: P19 Participant 9, recalled words Appendix 1: The table below is showing the allocation of participants (Ps) to conditions. 15 females and 6 male participants were 1st year psychology undergraduates at City University. Each participant was currently taking part in a laboratory course in D112 of the social sciences building at City University. Therefore, the sample used was an opportunist one. Because there were two unrelated samples, an independent measures design was employed. Blocked by category condition Blocked randomly condition P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29 P30 P31 P32 P33 P34 P35 P36 P37 P38 P39 P40 Ps =20 Ps =20 Appendix 2 Your investigation The aim of you experiment is to investigate whether presentation of category instances to participants in a blocked or in a randomly mixed fashion affects recall. You are thus attempting a replication of the study by Cofer, Bruce and Reicher (1966), and the basis of their finding and the other evidence mentioned above it would seem appropriate to state a directional (one tailed) hypothesis. State the null hypothesis as well. Remember that both the aims and the hypothesis need to be formally stated in a very clear and specific manner at the end of the introduction section of you report. Employ an independent groups design, with at least 10 participants in each of the two conditions (the larger you overall sample size the better). The dependent variable (the measure) will be the number of words correctly recalled. The independent variable (the manipulation) will have two levels corresponding to the different ways of presenting words to participants in two conditions. Describe the two conditions and any controls against confounding variables. Remember that, apart from the manipulation of the independent variable, everything should be held constant (standardized) across the two conditions of the experiment. Materials consists of 36 words (6 from each 6 categories) presented visually together as 6 blocks (lists) on one page; each block consisting of either instances of one category or randomly mixed instances of several categories. Condition A Condition B Apple Tulip Chair Apple Buttercup Cabbage Banana Buttercup Bed sofa Bed Giraffe Pineapple Rose Wardrobe Snake Cauliflower Wardrobe Orange Carnation Table Aeroplane Pineapple Lily Lemon Pansy Sofa Pea Elephant Motorbike Pear Lily Desk Carnation Pansy Lemon Dog Potato Car Ship Parsnip Lion lion Pea Bus Table Rose Chair Elephant Cauliflower Train Onion Desk Pea Monkey Cabbage Aeroplane Car Orange Bus Snake Parsnip Motorbike Tulip Monkey Dog Giraffe Onion Ship Banana Train Potato Instructions in a moment you will be asked to turn over the sheet of paper in front of you. On this sheet will be 36 words. You will have one and a half minutes in which to try and memorize all the words. After this period of this time the words will be removed. You must then immediately recall as many of these words as you can. Write them down on the piece of paper in any order you like. Results section should contain: Summary descript statistics comparing the two samples ( ie measures of central tendency nad dispersion, and perhaps graphs/charts) Summary of inferential statistics analysis by an appropriate test for the two independent samples ( e.g. Mann Whitney U Test ). The observed value of the statistic must be compared to a critical table value in order to determine its significance. Statement of the decision to retain or reject the null hypothesis will conclude the results section. Remember that both the raw data (individual scores) and all statistic calculations and formulae must appear in the separate Appendix (at the end of the report). They must not appear in the results section Appendix 3: Raw data Blocked by semantic category Participants Written free recall x/36 Blocked free recall randomly Participants Written Free recall x/36 P1 13 P2 30 P3 27 P4 26 P5 21 P6 22 P7 17 P8 21 P9 24 P10 24 P11 15 P12 25 P13 15 P14 28 P15 18 P16 19 P17 20 P18 15 P19 21 P20 27 P21 22 P22 21 P23 21 P24 26 P25 18 P26 17 P27 18 P28 29 P29 20 P30 23 P31 17 P32 33 P33 22 P34 21 P35 22 P36 23 P37 22 P38 29 P39 13 P40 20 Data of raw scores obtained from written free recall scores. Chart showing the two differences of mean scores between the two levels of the independent variable. The graph above shows the differences in mean scores for the two levels of the independent variable. The blocked by category condition showed that more participants recalled more words than the blocked randomly condition. Appendix 4 Full calculations of the Mann-Whitney U test Free -Recall Mann-Whitney U Test Blocked by Category Rank1 Blocked Randomly Rank2 N=20 N=20 13 1.5 30 19 27 20 26 13.5 21 13 22 8 17 5.5 21 6 24 19 24 11 15 3.5 25 12 15 3.5 28 16 18 8 19 3 20 10.5 15 1 21 13 27 15 22 16.5 21 6 21 13 26 13.5 18 8 17 2 18 8 29 17.5 20 10.5 23 9.5 17 5.5 33 20 22 16.5 21 6 22 16.5 23 9.5 22 16.5 29 17.5 13 1,5 20 4 R 1 = 210 Mann -Whitney U Test calculations U = N1 N2 U = 2020 + 400 + 400+210-210=400 N1N2-U = Uobs = (0) U = 400 = 400 400 = 0 Uobs = 0 = Ucrit = 138 = p =0.05 (1 tailed test) Since Uobs Reference: Runyon and Haber (1976)

Introduction to Databases Essay -- essays research papers

Introduction to Databases What is a database? A database is a collection of data structured and organized in a disciplined fashion so that it is possible to access information of interest as quickly as possible. (Newton, 193) In residential sales at TDS Metrocom, the database that is used almost exclusively is Microsoft Access. We use access to track incoming e-mails, keep track of individual and team performance statistics, inbound call volume, and we use Access to provision a customers order for Internet service to coincide with the provisioning of their phone service. In using Access to track all incoming e-mail from customers to us we have two databases, in the first database I enter the date the e-mail came in, the hour the e-mail(s) came in from a drop down menu and enter the number of e-mail(s) that came in during that hour. This database is used every three months to track e-mail volume by day of week and by hour. With this data, I am able to see e-mail volume by hour. What this allows me to do is monitor system problems with either our website and/or our corporate firewall. As an example, I was seeing â€Å"dead time† in the company e-mail box, meaning that during a certain time of day we received no e-mail, as TDS receives e-mail at every hour of the day I knew something was wrong. The IT department said that no e-mail was being sent to us. With the data that I had stored in this database, I was able to convince the IT department to look into the matter. It was discover... Introduction to Databases Essay -- essays research papers Introduction to Databases What is a database? A database is a collection of data structured and organized in a disciplined fashion so that it is possible to access information of interest as quickly as possible. (Newton, 193) In residential sales at TDS Metrocom, the database that is used almost exclusively is Microsoft Access. We use access to track incoming e-mails, keep track of individual and team performance statistics, inbound call volume, and we use Access to provision a customers order for Internet service to coincide with the provisioning of their phone service. In using Access to track all incoming e-mail from customers to us we have two databases, in the first database I enter the date the e-mail came in, the hour the e-mail(s) came in from a drop down menu and enter the number of e-mail(s) that came in during that hour. This database is used every three months to track e-mail volume by day of week and by hour. With this data, I am able to see e-mail volume by hour. What this allows me to do is monitor system problems with either our website and/or our corporate firewall. As an example, I was seeing â€Å"dead time† in the company e-mail box, meaning that during a certain time of day we received no e-mail, as TDS receives e-mail at every hour of the day I knew something was wrong. The IT department said that no e-mail was being sent to us. With the data that I had stored in this database, I was able to convince the IT department to look into the matter. It was discover...

Downfall of Female Body Image: Media’s Influence Essays -- Social Issu

Throughout the years, the connotative definition of beauty has gone through constant change. In today’s world, young women are constantly under the impression that they have to fit the current definition in order to fit in with society and be recognized by men. Many girls feel they need to fit the mold instead of being their true unique selves. Every single individual is different in their own way, however the media has drilled it into every young girl’s mind, that they have just like a Barbie doll in order to be happy. Furthermore, these same girls are resorting to extreme methods in order to feel like they fit in such as taking unhealthy weight loss pills and developing eating disorders. Advertising has caused more harm than good in this particular situation by compelling girls to feel like they cannot be themselves. Even fashion trends have added to this downfall of women’s individualism. Teenage girls feel the need to match the current fashion trend, no matter how expensive, just so they can feel the same as everybody else. As Andrew Delbanco explains in his work, The Real American Dream, consumer culture has the power to â€Å"evacuate the self† (105). This is exactly what is happening in today’s world due to media influence. Young women are idolizing media images and trying to imitate them. This in turn is causing a negative effect on individualism. Young women should grow up wanting to be themselves as individuals. Girls should not mature with the mindset that they want to be just like the models in magazines and television commercials. Kristin Noelle Weissman discusses the effects of the mass media in her book Barbie: the icon, the image, the ideal. Weissman explains, Wood 2 â€Å"The mass media –as a primary and ... ...y. Women all over the world are affected by the media. Even the slightest flash of a tall and skinny girl in a TV commercial can have an influence on a young girl that just wanted to watch cartoons. Starting as kids, icons such as Barbie engrain is a child’s mind that beauty and being thin comes with popularity and happiness. But what happens when those goals of the media’s Wood 10 perfect image are just out of reach? This can cause negative effects on young women and has been for several years. Women everywhere are stuck on the idea that they have to look like Barbie or like the models and celebrities in magazines, sometimes resulting in detrimental methods such as eating disorders. These women eventually develop a loss of their individuality and are left unhappy and disappointed. The cookie-cutter idea is taking over society and the media is to blame.

Defending Longinos Social Epistemology :: Science Scientific Philosophical Papers

Defending Longino's Social Epistemology (1) ABSTRACT: Though many agree that we need to account for the role that social factors play in inquiry, developing a viable social epistemology has proved to be a difficult task. According to Longino, it is the processes that make inquiry possible that are aptly described as social, for they require a number of people to sustain them. These processes not only facilitate inquiry, but also ensure that the results of inquiry are more than mere subjective opinions, and thus deserve to be called knowledge. In this paper, I explain Longino’s epistemology and defend it against criticisms recently raised by Kitcher, Schmitt and Solomon. Longino rightly recognizes that not all social factors have the same (adverse) effect on inquiry. She also recommends that we reconceptualize ‘knowledge,’ distinguishing knowledge from opinion by reference to a social standard. Though it is agreed that epistemologists need to account for the role social factors play in inquiry, developing a viable social epistemology has proved to be a difficult task. According to Longino, it is the processes that make inquiry possible that are social, requiring a number of people to sustain them. These processes, she claims, not only facilitate inquiry, but also ensure that the results of inquiry are more than mere subjective opinions, and thus deserve to be called "knowledge." Here, I want to both explain and defend Longino's epistemology. I Longino defines her account of scientific knowledge relative to positivist and wholist accounts. Though many regard positivism as offering an untenable account of science, because "no comparable sweeping and detailed philosophical view has replaced it," Longino believes that it still needs to be reckoned with (L1990, 21). Wholists are significant because they have been the greatest critics of positivism. After presenting these accounts, and explaining the difficulties that Longino has with them, I will present Longino's own account of scientific knowledge and inquiry. This discussion focuses on two issues: the relationship between evidence and hypotheses; and, the role of "contextual" values in inquiry. Longino contrasts contextual values with constitutive values. The latter, the "values generated from an understanding of the goals of scientific inquiry," "are the source of the rules determining what constitutes acceptable scientific practice or scientific method" (L1990, 4). That these values influence inquiry is not a problem. But the former, "personal, social, and cultural values," are thought to threaten the integrity of scientific inquiry (L1990, 4-5). According to positivists, "the fundamental base of inquiry, the source of confirming or disconfirming instances, is a set of .

Develop Health & Safety and Risk Management Policies Essay

Understand the current legislative framework and organisational health, safety and risk management policies, procedures and practices that are relevant to health and social care or children and young people’s settings. 1 Explain the legislative framework for health, safety and risk management in the work setting. This question is asking you to explain the health and safety policies that are in place within your setting, discussing the policies relevance to legislation. Also discuss any risk management systems that are in place, again discussing their importance and reason for having them. 2 Analyse how policies, procedures and practices in own setting meet health, safety and risk management requirements. Discuss whether the policies in place in your setting conform with organisational practices and legislation. How could practices be improved? Outcome 4Be able to promote a culture where needs and risks are balanced with health and safety practice in health and social care or children and young people’s settings. 3 Evaluate own practice in promoting a balanced approach to risk management. Discuss how you personally promote risk management and whether this is effective. could you improve your performance in this area? If so, how? 4 Analyse how helping others to understand the balance between risk and rights improves practice. Discuss how you assist others to understand the balance between risks and rights. Why do you do this? How does it improve practice? Can you identify ways to improve this further? Outcome 5Be able to improve health, safety and risk management policies, procedures and practices in health and social care or children and young people’s settings. 2 Evaluate the health, safety and risk management policies, procedures and practices within the work setting. Similar to Outcome 1, Question 2. Discuss the health and safety and risk management procedures in place within your work setting, highlighting what is good practice and works well and what requires improvement. 3Identify areas of policies, procedures and practices that need improvement to ensure safety and protection in the work setting From Outcome 5, Question 2, use the areas that require improvement  to discuss why they need impro vement. 4 Recommend changes to policies, procedures and practices that ensure safety and protection in the work setting. From Outcome 5, Question 3, use the areas that require improvement and make suggestions on how these areas can be improved.

Marketing Mix for Beats by Dr. Dre Essay

MARKETING MIX A. PRODUCT – Dr. Dre Beats is a company that creates high-end quality headphones. It’s products allow listeners a full music experience with the capability of producing the songs as played from professional recording studios. Their target market is: Teens the youth with allowances to spend on the latest gadgets. The Generation Y, the people under this category are those who are all about what’s new, trendy, and value brand names. Tag-line : â€Å"People aren’t hearing all the music† – Dr. Dre – Products are: Headphones Earphones Speakers – Special Products founded in: HTC Phones ( It’s Built-in audio system; Dr. Beats Earphones) HP Laptops ( Audio of PCs and Monitors) Chrysler Cars (Car audio system) -Competitors: Jay-Z in partnership with Skull Candy for RocNation’s Aviator headphones. Ludacris in partnership with Signeo for Soul by Ludacris 50cent in partnership with SMS for SYNC/ SMA Audio 50 B. PRICE – Products ranges from $199 – $699. – It’s top-end pricing are determined from the quality materials used for the finishing product accompanied by a refined packaging. – Beats used a  similar price strategy of APPLE’S with’price skimming’ wherein they set the price of the product high upon entering the market before competitors show up. C. PLACE – They manufacture their products -> send to officially selected distributors per State/Country -> send to official retailers of State/Country. 12 Verified retailers of Dr. Dre Beats in Philippines: Abenson Ambassador Astroplus Automatic Center Cebu Circuit City Digital Hub Gadgets in Style PowerMac Center Saver’s Digital Hub Appliance Depot SM Appliance, Inc. Switch – Products can also be bought from Dr. Dre Beat’s official web-site and web-sites of official retailers. D. PROMOTION – Beats by Dr. Dre has proved their effective promotion by: advertisements in commercials, music videos, and the world wide web media (Facebook, Twitter, Tumblr, etc.) endorsements from popular celebrities, iconic musicians, and even athletes. – From their successful promotions Beats are branded not just as quality headphones but also as fashion accessories. E. PEOPLE – The founders: Dr. Dre – renowned modern music artist. Jimmy Lovine- famous producer of artists. Luke Wood- known as a musician, producer, and songwriter. – People behind: Monster Cable Sound Technology- audio company who are known for producing quality but overpriced HDMI cables. Robert Brunner – former design executive for Apple. F. PROCESS What can be found in Beats by Dr. Dre’s official web-site: Customer service/ Contact details. Product Manuals. Safe Buying Guide (to avoid buying of fraud products). Authorized Retailers (to find stores that legally sell legit products). All About the Company and the People behind it. All available products. Policies: Private and Return Policies. Sources: http://ph.beatsbydre.com/support/authorized-retailers,en_PH,pg.html http://business.time.com/2013/01/16/how-dr-dre-made-300-headphones-a-must-have-accessory/ http://ph.beatsbydre.com/on/demandware.store/Sites-beats-Intl-Site/en_PH/Default-Start http://monstercable2011.blogspot.com/

Independent Learning Essay

Why it is important that I understand what independent learning is? Independent learning is a learning method that can be used as a tool by students to help achieve their final goal. It is important for students to understand what independent learning is particularly when planning on pursuing higher education as they will be expected to use their own initiatives while learning a wide range of materials. However, while this essay is to argue the importance of independent learning, it is also important to note that working and sharing learning methods with and from peers also contributes to success. Independent learning can also be described as a method where students acquire a wide range of knowledge. Factors that contribute to this can be self-motivation, keen interest in specific subjects and ability to recognise the importance of success in life. This type of learning could also give students a chance to self-discover themselves and their individual needs as well as their potential s, strengths and weaknesses. Self-discovery is important in a student life specially while attending higher education as it will put things in perspective for the student and helps to set objectives towards improvements that need to be made. The idea of Independent learning should be encouraged more in schools as it could potentially save teachers time as well as give students flexible and more time to catch up on other work activities. In contrast, Independent learning shouldn’t necessarily be seen as a student just working in his/her own at all times (The Higher education academy, 2013). It should be made possible where a situation of group learning is put in place while at the same time individual goals can be reached independently by the students. Typically this way of learning can help students develop a trustful relationship with their mentor. It could also be a way to let the instructor know that his/her student is able to follow the agreed guidance or the type of help the student may require. This is also a complementary way for students to learn how to conduct a research on a specific topic and present their outcome. As a result, students can gain more depth of knowledge in the area of their interest as well as improve in their written and communication skills. Independent learning is also important in developing as well as improving organizational skills. As students are able to self-direct themselves while learning, they should also be able to plot their own path and value their own work in order to compare  themselves to their peers that are on the same level as them (Michie, 2013). Independent learning could also be seen as a way of preparing in advance for lectures or seminars. This as a result could benefit students. For example, it will allow them to focus on any extra or new materials that are covered in sessions as well as gives them the opportunity to ask questions on what they may not be clear about. Some students may argue that Independent learning don†™t work for them. However, it is up to their teachers or mentors to set some guidance to help students understand the importance. Teachers must be able to meet their students half way. It is important to look into their students’ needs and expectation. They should also allow students to perhaps have a trial session of independent study before expecting them to make a direct transition (The Higher education academy, 2013). Developing the habit of Independent learning early on is vital and becomes handy post-higher education. Many employers like to be assured that potential candidates are able to take their own initiatives in completing tasks and confident in working individually without much supervision. From personal experience, I found that Independent learning has been a great tool towards self-discovery and furthermore helped me challenge myself and continue to do so in day to day life; it gave me self-confidence because I found independent learning as a way and guide that puts new experienc e and learning materials into a more transparent setting. It is fair to say that the obvious life skills such as reading, listening, speaking, viewing and presenting are possible to achieve through Independent learning. However it is also possible to gain other personal skills that we could benefit from on day-to-day basis. For instance our social skills, thinking skills and information presenting skills that are vital in our world today. Most of us are able to use our social skills in order to work with others and contribute to our communities in a positive ways. Valuing the way we think is also very important to help us gain understanding and making good judgment and decisions in life. Finally, as an Independent learner it is easily discovered that information skills gained help us in various ways such as the ability to recognise information when needed, ability to ask relevant questions as well as reflect and evaluate our own learning skills. Independent learning simply deduced is learning that is self-directed. In most higher education institutions particularly at university, independent  learning is presumed to be the driving force behind the teaching-learning process (Moore, 1973, pp. 661–679). Students would be expected to dedicate more time studying on their own to get the most out of their learning experience. Furthermore, exemplifying this belief is the growth and success of institutions solely based on independent learning such as the Open University and other distance learning institutions. Thus it is very important to understand and consider this type of approach towards learning when pursuing higher education. Independent learning is also a great option for adult students who may find it difficult to go back to higher education. In today’s world where online courses are available to suite their flexibility and level makes it easier for them to achieve their goal in their own pace (Ictnz.com, 2013). Independent learning is not just limited to pre-lecture preparations or simply being ahead of one’s peers. Learning via this method could potentially help achieve greater academic and social as well as personal successes. These achievements could be in the forms of new research findings or just improving our personal skills while pursuing our passions at a greater level. Reference Ictnz.com. 2013. What are the sklls of an independent learner? [Online] Available at: http://ictnz.com/Inquiry%20Learning/independent%20learning%20skills.htm [Accessed: 25 Sep 2013]. Michie, J. 2013. What is Independent Learning? [Online] Available at: http://jamesmichie.com/blog/2011/10/what-is-independent-learning/ [Accessed: 24 Sep 2013]. Moore, M. 1973. Toward a theory of independent learning and teaching. The Journal of Higher Education, pp. 661–679. The Higher education academy. 2013. Untitled. [Online] Available at: (http://www.heacademy.ac.uk/resources/detail/internationalisation/isl_independent_learning [Accessed: 26 Sep 2013].